From its beginnings LUBLU Kira Plastinina was created for the ultimate, jet-setting girl. Someone who knows how to dress for every part of her busy life – from throwing on faded jeans and a tee for travelling, to slipping into a stunning cocktail dress for drinks in the city.
Inspired by her own lifestyle, Kira Plastinina designs prêt-a-porter clothes for a girl who is always on-trend. “I want to design clothes that can keep up with my hectic lifestyle and I create each collection by envisaging exactly how I would look in every single garment!” – says Kira.
First launched in 2008 at Milano Moda Donna LUBLU Kira Plastinina was an instant success, which culminated in the brand being stocked by TSUM department store, one of the most popular fashion destinations in Moscow. This was closely followed by the opening of a flagship store on Robertson Boulevard, LA, in 2009. This marked a remarkable moment of brand expansion for Kira – expansion which continues with the exclusive launch of the brand at the world’s most prestigious department store, Harrods.